PropAccount.com has added equities trading to its white-label proprietary trading platform, allowing operators on its network to run U.S. stock challenges alongside forex, futures and crypto within a single infrastructure.
The Boca Raton-based company, powered by FPFX Tech, said the launch supports both single-session and swing-trading challenges. The new equities capability is integrated into the platform's existing onboarding, risk management, know-your-customer (KYC) and payments tools already used by partner firms.
According to PropAccount, the equities module operates on the same back end that supports forex, futures and crypto trading across DXtrade, Match-Trader, cTrader, Rithmic and Tradovate. For existing partners, adding stock challenges does not require new vendor integrations and does not carry additional cost, the company said. New operators can go live within seven days.
Chief executive Justin Hertzberg said the expansion into equities was driven by interest from stock traders who have not previously engaged with the prop firm model. "Equities are the largest traded market in the world, and traders have been underserved by the retail prop industry for too long," Hertzberg said.
Competitive landscape and market context
PropAccount is entering an equities segment that already includes several retail prop trading providers. A group of prop firms has been moving into stock-based challenges since early 2025. Blueberry Funded expanded its evaluation program in April 2025 to include contract-for-difference (CFD) stock trading on MetaTrader 5 and DXtrade, covering more than 1,000 stocks. The Trading Pit and Trade The Pool have operated stock-focused programs for a longer period.
On the infrastructure side, PropAccount's closest competitor is EBSWare, which added U.S., Hong Kong and Indian equities to its white-label prop platform in March 2025.
PropAccount highlighted Securities Industry and Financial Markets Association data indicating that U.S. equity market capitalization stood at $68.2 trillion at year-end 2025, with average daily volume of 18.6 billion shares.
Sector conditions and regulation outlook
The expansion into equities comes as the retail prop trading sector navigates a period of heavy attrition. Between 80 and 100 prop firms shut down in 2024 after MetaQuotes restricted MetaTrader licenses for firms serving U.S. clients. The sector was valued at over $10 billion in 2025, with firms paying out approximately $325 million to traders over the year.
Hertzberg has argued that prop trading is likely to face tighter regulation in the future, citing CySEC chair George Theocharides, who has said that prop trading will eventually fall under robust oversight.
