Longbridge

Longbridge, a modern brokerage model and “next-generation broker,” took its first steps in March 2019 and quickly made its mark in the fast-growing online trading sector by providing services for investors in both the Hong Kong and global markets. Backed by technology, the Longbridge platform provides investors of all experience levels with commission-free trading (i.e., trades are executed without any fees) as well as AI-based tools to assist in managing portfolio risk. Trading in global markets (i.e., the ability to invest in multiple asset classes across multiple exchanges depending on where you live) on an easy-to-use and customized platform is what Longbridge has built as its core value. The firm also continues to integrate education, the possibility of finding better trades via AI analysis, and the trade execution process.

Longbridge was launched to connect education to live trading in an effort to give its users the tools they need to make informed decisions and gain valuable experience. Since launching, Longbridge has secured more than $150 million in investment capital from institutional investors and others, indicating strong confidence in the company by the institutions backing them.

Longbridge is centrally located in One International Finance Centre (IFC), 8th Floor, Suites 1801-1804 & 1815-1816, in Central, Hong Kong, establishing a firm foundation to provide services in both the Asian and Global markets.

Investing in Longbridge allows investors to invest in 10+ product categories based on where you are located, or country of residence, which include:

Stocks

Exchange Traded Funds (ETFs)

Options

Real Estate Investment Trust (REIT) Products

Cryptocurrency-related Products

An investor can trade with Longbridge on global exchanges, including the Hong Kong Stock Exchange (HKEX), the New York Stock Exchange (NYSE), the National Association of Securities Dealers Automated Quotations (NASDAQ), and the Singapore Stock Exchange (SGX) in order to achieve global diversification.The Trading Platform's Tool Set

PortAI is the Longbridge platform's key differentiator, powered by AI and providing users with:

- A real-time explanation and understanding of market conditions

- An overview of market sentiment

- Valuation of securities

- Real-time assistance with trading orders

Longbridge also provides additional sophisticated products including:

- Conditional and algorithmic order types

- Grid trading strategies for supply-chain industries

The product set serves both novice investors and experienced traders equally well.

The Commission-Free Trading Model

Longbridge provides lifetime commission-free trades on Stocks in Hong Kong and Stocks in the U.S., which is a significant benefit for both frequent and cost-sensitive traders. Longbridge prominently displays its zero-commission trading model on its website and within its mobile app.

Regulatory Framework and Licensing

Longbridge Securities (Hong Kong) Limited is regulated by the Hong Kong Securities and Futures Commission ("SFC") and has collected several license types from the SFC. The table below provides a summary of the licenses Longbridge holds and their current status.

Regulator License Number License Type Current Status

SFC BPX066 Type 1: Dealing in Securities Licensed

SFC BPX066 Type 2: Dealing in Futures Contracts Licensed

SFC BPX066 Type 4: Advising on Securities Licensed

SFC BPX066 Type 9: Asset Management Licensed

Longbridge claims to currently hold 22 regulatory licenses or qualifications in total worldwide, and it has been granted approval from regulators in the U.S., Singapore and New Zealand.Longbridge's Trading ConditionsProvide a Summary of Their Offered Conditions.

Trading Conditions – Longbridge provides several different trading conditions for each country:

- Commission

- Commission free for life on HK & US stocks;

- Leverage

- up to 33 times leverage available for IPO financing; maximum of 10 times leverage for stocks;

- Latency

- Market order delay of 10 ms; Processing of quotes at 1 ms;

- Throughput of orders

- 20,000 orders per second;Minimum deposit – not published.

Platform Technology: Longbridge Technology provides each of the following:

- The ability to Trade via the web and/or desktop,

- The ability to Trade through their mobile app for both iOS and Android devices,

- An OpenAPI that allows both Algorithmic and Programmatic trading.

Security and Reliability: Longbridge has invested extensive resources into security and reliability systems. The company has implemented many of the same security methods as the financial institutions, e.g., bank-level security (bank-level encryption, multi-factor authentication, and automatic fail-over systems), as well as providing data refresh rates down to microseconds for both Mobile App's and PortAI assistance.

Fee Structure: Longbridge has a clearly defined fee schedule stating that all commissions charged for HK and US stock trades are: $0.

While there may be other costs associated with trading through Longbridge, such as Deposit Fees, Withdrawal Fees, and Inactivity Fees, these costs are not stated publicly within the Longbridge website.

User Experience & Market Reputation: Longbridge provides users with positive experiences (the experience of using Longbridge is based on user feedback) and has earned a strong reputation, Examples of positive user feedback are as follows:

- Commission free trading

- A simple, Intuitive interface with an AI-powered assistant

- Stable mobile app performance

- The broker has recently won the HKET Excellence Awards 2023.

- The Hong Kong Exchange (HKEX) announced that Longbridge entered the top 30 ranking from outside of the top 500 and that Longbridge is growing rapidly, as published by PR Newswire.

- Community initiatives such as the Longbridge Café, an Investor Education and Networking facility (3 stories) has enhanced your connection with the Brand.

Recent Developments: Longbridge has achieved key milestones in the last several months. In May 2023, Longbridge relocated their headquarters to One International Finance Centre and they have continued to invest heavily into AI-driven trading tools. While further product announcements may not yet be publicly available, the rapid expansion of Longbridge's regulatory license and technology investments suggest the potential for Longbridge to establish a significant global presence in the future.

Conclusion: Longbridge is a technology-oriented broker growing quickly in the brokerage industry by offering commission-free trading, AI tools, and easy access to multiple markets. Longbridge has modern trading platforms and a well-structured execution infrastructure, and with the rapidly growing regulatory licenses globally, Longbridge is a strong candidate to provide an efficient and cost-effective way for investors to invest in International Markets.

Although there are some items (i.e., minimum deposit requirements and non-trading fees) that are not disclosed publicly, Longbridge has established itself as a brokerage on the rise with its transparent Commission Free Policy and Innovative Ecosystem. Longbridge has positioned itself as one of the leading competitors within the rapidly changing online brokerage industry.