United Securities Co.

Introduction of United Securities Co

United Securities Co. is one of Palestine's leading financial service firms and has a long history and significant influence in the brokerage industry. The Company was founded in 1996 as a brokerage firm and has since evolved to offer a full suite of financial services for a wide range of clients, including retail, high-net-worth, and institutional clients. With its main office in Rawabi City and branch offices across Palestine's major cities, United Securities has established itself as an innovator and leader in the financial services industry.

As one of the licensed members of the Palestine Stock Exchange (PEX) since its inception in 1997, United Securities Co. is guided by a longstanding commitment to financial inclusion and educating customers. The firm pioneered an online trading platform and prioritizes extensive research and advisory services for its clients, all of which have advanced to United Securities Co., becoming the largest brokerage house in Palestine in terms of market share. This paper will provide further detail on United Securities Co. and discuss various aspects, including its history, services offered, regulatory framework, trading and fees, client experience, and recent events.

Company history of United Securities Co

Upon its establishment in 1996, United Securities Co. was a wholly owned subsidiary of Massar International, which was a key player in the Palestinian financial sector. Mr. Anis Alwash was the owner and Chairman of both firms. United Securities Co. operates from Rawabi City, a planned city that continues to be developed with new infrastructure to improve the local and national economy.

With a commitment to providing widespread services to clients, United Securities Co. also has branch offices in Bethlehem, Nablus, and Gaza City. Originally a brokerage service provider, United Securities Co. has expanded its services over the years to include proprietary trading, portfolio management, issuance management, custodian services, and trading in foreign markets.

A significant milestone was when the Company was among the first in the Palestinian financial environment to implement online trading systems, positioning it as a leader in the digital transformation of financial services in Palestine. In addition to leveraging technology, United Securities Co. is also focused on financial inclusion and client education to help build a more educated investor population.

Key Features and Services of United Securities Co

Comprehensive Brokerage Services

United Securities Co. offers brokerage services on the Palestine Exchange and on regional and international markets. This variety in market access enables clients to diversify their portfolios outside of local securities and take advantage of global finance.

Diverse Financial Services

In addition to brokerage services, United Securities Co. provides proprietary trading, client trading, issuance management, portfolio management, and custody services. The spectrum of financial services offered by United Securities Co. meets the needs of all types of investors, from individual retail investors to institutional-level large investors.

Technology-Enhanced Trading Platforms

United Securities Co. uses technology to enhance its clients' experience, starting with the MetaTrader 5 (MT5) online trading platform. The MT5 trading platform allows clients to trade forex, commodities, futures, and stocks, offering a versatile, simple experience. United Securities Co. also developed proprietary trading apps and e-trade platforms to provide clients with seamless market access.

Research and Advisory Services

Understanding the importance of informed decision-making, United Securities Co. provides clients with in-depth research reports and financial advisory services. This investment research empowers clients with insight into markets and structure, while reinforcing the Company's ongoing commitment to client education and financial literacy.

Regulatory Compliance and Licensing

United Securities Co. operates in accordance with the regulations of the Palestinian Capital Market Authority, but has been a licensed member of the Palestine Stock Exchange (PSX) since 1997. The Company is technically not regulated by any international financial authorities, and some sources refer to it as an unregulated entity. However, United Securities Co. is compliant with local standards and has invested in internal compliance committees to ensure investor safety.

While operating under Palestinian regulations, United Securities Co. emphasizes security and transparency within its jurisdiction and does not hold a license from any other international regulatory body.

Trading Conditions and Platform Technology

The company provides a range of trading instruments, including foreign currencies, commodities, futures, stocks, and securities, available through the Palestine Exchange and other markets. Further, United Securities Co. has chosen the MT5 platform, which offers advanced trading technology but does not currently offer MT4.

Whether spreads, leverage, minimum deposits, and commissions (for trades) are not disclosed to the public, only that commission fees are applicable. Combined with the company's trading volume and market share, it plays a vital role in Palestine's financial markets.

United Securities Co. continues to invest in digital infrastructure, enhancing its e-trade applications and proprietary trading tools to provide clients with efficient and secure market access.

Fee Structure

Details regarding deposit, withdrawal, inactivity, and other fees are not publicly available. However, it is confirmed that commission fees are charged on trades. The absence of demo accounts and limited account types are notable considerations for prospective clients.

User Experience and Market Reputation

United Securities Co. is a well-established company in Palestine that has been named the Best Broker in Palestine by Euromoney in 2025. The company's acknowledgment is a testament to the broker institution's reputation, the confidence of its own clients and banks, and its commitment to providing the highest quality of service. Clients benefit from the broker's extensive experience, multiple methods of contact with the brokers, including email and through social media platforms, and the wide range of trading products. By honing in on the trader's education and research to support traders, this also enhances the client experience.

The more holistically reviewed aspects of the experience include the lack of formal oversight by an international regulatory body, the lack of demo accounts, and the limited account types available to traders. The broker charged a commission without a publicly available commission schedule, even though commissions do occur. Despite the seemingly critical aspects outlined, the size of the broker's market share and the recognition it has gained demonstrate that, overall, the client experience is positive.

Recent Developments

By 2024, the broker recorded trade volume of 105 million US dollars on the Palestine Stock Exchange and a market share of 37.94%. This confirms United Securities Company as the number one broker in Palestine, following a brief period as the second-leading broker in 2023.

When starting in 2025, the broker is still engaged in innovating while building out infrastructure and connecting with clients. The broker aligns with the ongoing trend to modernize financial market technology, which not only provides additional access for traders but also increases the availability of information for their clients.

Conclusion

In summary, United Securities Co. is a cornerstone of Palestine's financial services industry, demonstrating both sustained operating history and the adoption of innovative technologies. The well-established mix of brokerage and financial services, along with its continued focus on client education and modern trading platforms, continues to demonstrate its stature as the largest and most trusted broker in Palestine's financial and investment market.

Although operating primarily under a Palestinian regulatory regime, the company does not hold international regulatory licenses. The company's status, client trading numbers, and local opportunities, coupled with industry recognition, provide credibility and influence for the broker. If an investor is looking for a well-established broker, has local roots, and is actively engaged in international business. United Securities Co. would be an excellent choice in Palestine.