Adclear, a London based marketing compliance solutions provider, has announced a partnership with retail futures and trading technology company NinjaTrader to enhance marketing compliance processes using artificial intelligence. Under the agreement, NinjaTrader will integrate Adclear's financial promotions platform to support compliance across its marketing activities.
According to the companies, NinjaTrader will use Adclear technology to ensure that all owned marketing content, as well as certain financial promotions created by influencers and affiliate partners, adheres to the latest rules and regulations across key markets. The integration is intended to help NinjaTrader maintain regulatory alignment while managing a broad range of marketing channels and formats.
NinjaTrader's marketing and compliance teams in the U.S. and Europe are deploying Adclear's AI tools to analyse financial promotion content and quickly identify any changes required to bring it in line with relevant regulations. This review process covers content produced directly by NinjaTrader, including social media posts, product updates, and out-of-home advertising, as well as selected content generated by external partners such as social media influencers.
AI to streamline compliance workflows
The use of Adclear's platform is designed to reduce the traditional back-and-forth review process between marketing and compliance functions. By automating analysis and flagging potential issues, the technology aims to keep content compliant while supporting the pace and volume of modern marketing output.
Adclear stated that, on average, its solution reduces the time fintech and finance teams spend on compliance tasks by 90%. This time saving is positioned as a key benefit for organisations managing extensive marketing programmes across multiple jurisdictions and regulatory frameworks.
NinjaTrader's growth context
Founded in 2003 and acquired last year by Kraken parent company Payward, NinjaTrader has recently expanded its futures offering in Europe through Payward Europe Digital Solutions (CY) Limited (PEDSL-CY), a MiFID investment firm. The NinjaTrader platform serves a community of over 2 million traders, providing direct access to the futures markets via trading technology and low commissions.
The partnership with Adclear adds an AI-powered compliance layer to NinjaTrader's marketing and communications activities as it continues to operate across the U.S. and European markets. By integrating the financial promotions platform, NinjaTrader seeks to align its marketing content and that of selected external partners with applicable regulatory standards while supporting ongoing business growth.
